Big Brother Is Watching You Eat

We have another technology that will enable a more intrusive Big Brother surveillance system “for your own good.”

smart vending

The Michelle Obamas of the world must be salivating over this opportunity. Those who are absolutely convinced they “know what is best” for us—in everything—love every new opportunity to rule our lives.

The Telegraph reports: “The vending machine of the future is here, and it knows who you are.”

The vending machine brought an element of anonymity to snacking: you could scoff chocolate all day and no shopkeeper would know just how many bars – or cigarettes, or ice creams, or lottery tickets — you’d already gone through that day.

But that’s all about to change, because the vending machine of the future is here, and it knows who you are.

The Luce X2 Touch TV vending machine, which was debuted to industry professionals in Hertfordshire in October, is claimed to be the first in the world to use facial recognition technology.

The machines are able to identify and greet a user, remember a person’s preferences and even refuse to vend a certain product based on a shopper’s age, medical record, dietary requirements or purchase history.

For example, a school can link the Luce X2 with its database and tell the machine to refuse to sell certain products, such as cigarettes, to underage students.

A gym could program the machine with its membership database not to sell fattening snacks to a person who is on a diet, while a hospital could prevent a user with health conditions such as diabetes buying a sugary product.

The system could also be connected to a retailer’s loyalty points system or linked to the room numbers in a hotel, for example.

Yeah, I get it: Some things truly are bad for us. But as the old saying goes: “A man convinced against his will is of the same opinion still.” Salvation by legislation (or brute tyranny) never accomplishes its desired goal.

[See also, “Big Brother Is Watching Your Weight!”]

Outward conformity is not the goal—heart-change is. Laws and computerized do-gooders will never be able to reach the source of man’s problems.