It’s got Simon and Garfunkel, people cheering, and a child carrying a calf. Most importantly, the entire video is devoid of any intellectual content. It is thus irrefutable.
By carefully bypassing rational thought, Bernie Sanders definitely plays to his strengths. The man who insists he is not a career politician after 25 years in Congress would be wise to avoid logic altogether.
One might deduce a couple of implied arguments: 1. Bernie Sanders will find us America; and 2. So many cheering, happy people can’t be wrong. But the real argument is: “Hear nice music and feel good when you see the old man.”
But the Bernie Sanders ad could work for anyone. Replace Bernie Sanders with Donald Trump and Sander’s signs with Trump’s and the ad would be just as convincing.