This ad addresses an extremely serious problem. Denmark is facing a winter that will be colder than anything they are used to in that country—a Demographic winter.
From the Life News website:
Danish travel company Spies Rejser has introduced a campaign to encourage Denmark natives to procreate. Specifically, the company has launched a competition encouraging couples to schedule their vacations during the woman’s ovulation cycle in the hopes that they will conceive during their travels and populate Denmark with more young people.
A couple that can prove that their child was conceived during the vacation they booked with Spies Rejser is eligible for a prize package that includes a three-year supply of baby essentials and a kid-friendly vacation getaway.
If you follow the subtitles on the video, you can see that they are proposing that such a high percentage of Denmark’s children are conceived during foreign vacations that more couples should take such vacations.
In my opinion ads like this never work as intended. First, the message derived from this ad is not that Denmark is facing a serious situation, but that it is a big joke.
Second, conceiving children on planned vacations to France turns one of the most natural and inexpensive activities a couple can do together into the most expensive and contrived. How is that idea going to promote more Denmarkian procreation?
Third, the portrayal of all the baby gear that couples can win only emphasizes to viewers that children are way too expensive. They are as likely to get intimidated by the thought of having a baby as encouraged to conceive one.
Fourth, a couple having a single baby is not going to do anything for Denmark. The only way to save the country from the “inverted triangle” of an aging population with two few young people is for most couples to decide they are not interested in a trophy child but are determined to have at least no fewer than three children. Many need to have more. But that kind of viewpoint is alien to what you see in this advertisement.
Finally, I have to notice the bitter irony that even in the throes of a demographic disaster, the ad still has to bow to the sexual “liberation” idiocy that sped Denmark to the crisis they now face.
It was less than a year ago that Princess Mary of Denmark declared that legal abortion at the whim of the mother is “at the core of human life.” According to Life News one of America’s royalty was there with Mary, offering preposterous fairy tales of productivity and prosperity through baby killing. “Until women have power not to have children, they won’t have power to improve nutrition, grow crops, or deliver babies safely, said Melinda Gates.”
How are Melinda’s myths working out for your country, Mary?