We hear politicians appeal to polls all the time. They tell us what people “want.”
Except they don’t.
If I see iPhones selling fast that tells me real information about what people want. The reason it gives me real information is that it shows me not only people acquiring iPhones, but at what price. It shows me how many limited resources people are willing to give up in exchange for an iPhone.
Polls don’t give price. When people are telling you what they want, you have to remember that they are only telling you what the wish would drop into their laps for free. They don’t have to actually give up anything to get it. If you wanted to sell a new item or technology on the market, a poll would be of very little use in predicting sales. You would need to find an accurate way of getting potential customers to tell you how much they would give up to acquire your product.
So, I don’t care what you hear “the polls say,” I am confident that Obamacare has about a three percent approval rating right now, at least three percent of the approval that President Obama expected.
President Barack Obama’s healthcare reform has reached only about 3 percent of its enrollment target for 2014 in 12 U.S. states where new online health insurance marketplaces are mostly working smoothly, a report released on Monday said.
But wait; someone will claim that isn’t a fair test. The website isn’t working yet. The Federal exchanges need to be fixed so that they work as well as the state exchanges.
You are missing the point.
Obamacare is here now. It isn’t a plan or a promise. It is a real product being marketed and offered. And the website and the health insurance exchanges are all part of the rollout. There is no hypothetical Obamacare to talk about anymore. People are making choices about what is actually being offered—which includes the online experience and everything else. Obamacare isn’t failing because other stuff doesn’t work. Obamacare is failing to win over Americans because it doesn’t work.
People are finding they don’t want a product with a broken website that costs more than they ever dreamed it would and that typically provides them with fewer benefits.
People don’t want Obamacare. That’s just a fact. The opinion polls will eventually catch up with what we see the market telling us right now. In fact, the reality of what Obamacare is may already be affecting polls. As Steven Hayward writes at Forbes.com, “For the first time ever, some polls are showing a majority of Americans doubting the goal of universal health coverage.”
Furthermore, Obama knows his product is failing at the market. That’s why he is trying to find a way to inflate the number of customers he has gained.
Obamacare is not the first time that marketing has exaggerated the qualities of a product before it was released. Whether or not people want the concept that the marketers presented to them is irrelevant. “People really wanted the car they saw in our advertising campaign,” is never an excuse for trying to sell a piece of junk that no one wants to drive.