Stop talking tax percentages. Start talking dollars. The media understand this. In today’s issue of USA Today (August 17, 2012) there’s an above-the-fold article on page 4A with this headline: “Romney: Paid 13% or more in taxes each year.” Nowhere in the article does it say how much 13 percent is in dollars. There’s a reason for this.
What’s 13 percent of your yearly income? Is it nearly $3 million? If it is, say it. “I paid $3 million dollars in taxes.” Emphasize the word ‘million.’
Ask reporters who ask you how much you paid last year how much they paid. Ask Diane Sawyer and other media types how much money they make and how much they pay in taxes. Then ask Harry Reid how much he paid in taxes last year. Ask President Obama how much he paid in taxes last year.
Then ask Mr. and Mrs. America.
“How much did you pay in taxes last year? Probably more than you wanted to. You might be saying, ‘Well, you made a lot of money.’ Yes I did. But should any American have to pay $3 million in taxes?”
“I don’t have to pay more for food because I make a lot of money? I don’t have to pay more for gas for my car. I’m not charged more for clothing and tickets to the movie theater because I made a lot of money last year.”
And while we’re on the subject of Harry Reid, I think the American people would like to know how Sen. Reid became a multi-millionaire on a Senator’s salary? Maybe there’s a reason he hasn’t released his tax forms for public scrutiny.
Then ask Harry Reid and President Obama how much money they donated to charities in 2010 and 2011.
If you’re going to win the election in November, you’re going to have to win the rhetoric war. Thirteen percent does not sound very big next to “nearly $3 million.” People can wrap their minds around $3 million. For most people, $3 million is still a lot of money.
You might also want to mention that the $3 million you paid in taxes could have been lent out to business enterprises that would have created jobs. Who’s a better job creator, the United States government or entrepreneurs?
You might point out some examples of government waste and how quickly your $3 million would be gone.
When Warren Buffett sold a company for a $4.8 billion dollar profit, he was taxed $1.2 billion. That tax was only enough money to fund the government for about 4 hours. The government spends about $300 million dollars per hour. Your $3 million dollars in taxes would only fund the government for a few seconds.
Our government doesn’t have a revenue problem; it has a spending problem that is sucking the life blood out of the economy. Governments don’t create jobs. People with money do. When people with money spend their money, jobs are created.