The ‘Lone Ranger Creed’ and Why Disney Blew it

Disney’s Lone Ranger has proved to be a bust at the box office. What happened? “The Lone Ranger character was created to be a role model for children,” but it’s a very adult film. Most parents aren’t going to take their children to see a movie that’s rated PG-13 no matter their fond memories of the character. I also suspect that most people familiar with the Lone Ranger character don’t trust Hollywood to get the story right. The Lone Ranger could have been a big hit. Disney blew it. Read more […]